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6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel connected to your brand name and sense that employers comprehend them as individuals. So how can employers stand out from the crowd? Employers need to be proactive in their method to attracting prospects, and recruitment marketing is the option

Recruitment marketing is a reasonably brand-new way to draw in prospects, both passive and active, to your business. It involves adopting the same principals and job techniques utilized by marketing to attract prospects and job increase brand awareness. Some examples of marketing practises now being used by HR teams consist of: list building, SEO, guerrilla marketing, job social advertising, customised prospect journey and material production.

According to SHRM, companies that incorporate recruitment marketing into their hiring technique can produce 3 times more candidate leads than those who do not – leading a 100% greater close rate on applicants. Additionally, current research by Allegis discovered that running a recruitment marketing campaign can conserve business as much as 40% on overall talent expenses. On top of these savings, recruitment marketing increases employer brand name and job brings in an estimated 50% more competent candidates.

It’s extraordinary to see how a deep understanding of your candidates can cause projects that motivate them to take action. We’ve put together a list of 6 of our preferred innovative recruitment campaigns that you can take motivation from for your next recruitment marketing campaign. These campaigns pressed the limits of traditional job ads, and for lots of, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and work with the most experienced salespeople in business, Ogilvy, among the worlds most prominent ad agency, job ran a creative recruitment campaign to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks advertising in mix with their YouTube channel. Here they invited the potential candidates to movie themselves selling a brick. The prize? A 3 month paid internship with Ogilvy and the possibility to pitch at the Cannes Lions International Advertising Festival.

An excellent benefit to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a basic method of recruitment marketing campaigns.

They are an excellent method to attract passionate applicants in addition to serving as an initial screening test. Companies may ask candidates to fix puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive approach to recruitment marketing is Google’s 2004 perplexing signboard. This marketing campaign was a terrific success for Google and earned full marks online within mathematical and engineering online forums – even before Google was known as the brains behind the operation.

The billboard, put in Silicon Valley, provided an intricate mathematical equation to passers-by and challenged those who believed they were wise adequate to solve it. Once fixed, the formula revealed a website URL (www.7427466391.com) that the solver must go to.

Those smart adequate to resolve the billboard puzzle were given one final puzzle as soon as on the site.

Successful candidates got the message:
“Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re thankful you’re here. One thing we discovered while developing Google is that it’s much easier to find what you’re trying to find if it comes looking for you. What we’re looking for are the best engineers worldwide. And here you are.”

The signboard was an interesting method to attract some of the most intelligent minds to Google. Google grouped this candidate swimming pool into enthusiastic ‘problem solvers’ – an extremely renowned skill at google.

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IKEA: Assemble Your Future

Upon opening a new shop in Australia, IKEA had the job of working with 100 employees. To fill this high variety of positions, they needed to think big. IKEA’s outside the box thinking led to a wonderful “inside package” option.

IKEA chose to target those who they understood currently enjoyed IKEA by putting ‘profession directions’ inside package of IKEA products for consumers to discover upon opening their item. The guidelines mirrored their popular assembly guidelines, advising clients on how to “assemble your future”.

The project was a big success, and clients loved it. Thousands of clients applied, and IKEA hired 280

workers who appreciated the IKEA brand name. The reason for the success of the campaign was not just down to its creativity but also since it talked to IKEA’s existing brand name ambassadors, their consumers. Many recruitment messages can get lost in the noise online and in-store. The shipment of this recruitment campaign successfully connected with candidates in a personalised method, in their own homes simply as they’re concentrated on assembling their new furnishings.

Volkswagen: A Covert Message

When Volkswagen needed to hire talented mechanics, they carefully thought about where this target market hung out so that they could communicate their recruitment message successfully.

Volkswagen selected an apparent however unusual placement, the undercarriage of automobiles in requirement of repair work. Volkswagen purposefully distributed defective automobiles with the message hidden below to service centres across Germany in anticipation of attracting knowledgeable employees.

Volkswagens campaign was an excellent success, and they hired numerous competent mechanics while confirming themselves as an innovative and fun brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were seeking to bring in ambitious trainees to their business. They reached students by going to the one place guaranteed to have students around, campuses at several Swiss universities.

McKinsey delivered pencils with comically elongated erasers. Printed on the side of the pencil was a message that checked out “We’re looking for students who aren’t pleased with just any option. www.McKinsey.ch.”

The campaign’s aim was to pre-filter candidates by attracting those that aren’t pleased with just any solution and are curious innovators. The pencil twisted the guidelines of marketing, and job it’s easy message resonated with numerous, resulting in top quality graduate employs at McKinsey.

Similar to this pencil, recruitment marketing campaigns don’t have to be pricey, and companies can state a lot in just an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an exceptional example of business doing recruitment marketing the proper way. Their careers page has 1.2 million likes, and they publish content two times a day – often more. They share material that potential workers can relate to and feel motivated by, such as private employees accomplishments, days in the life of a worker and general day to day updates from across the Marriott network.

Marriott wants to communicate a sense of personalisation with their professions page so that prospective workers can build an authentic connection with the brand name. They attain this by enabling called staff members to address any concerns on the careers page from the business profile. Marriot likewise provides a chat service to those looking to discover more about life at the company and suggestions on how they can effectively obtain a position.

Marriotts technique reveals you don’t need remarkable out of the box thinking to connect with candidates. There are a myriad of methods your organization can approach your recruitment project. Marriott’s technique is simple, and any business can emulate this approach and achieve the very same success. Have a designated location where you share insights on life at your business and most significantly, listen to prospective candidates and respond to their questions promptly and job efficiently.

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Step 1: A great recruitment marketing Campaign. Step 2? Occupop!

We can help you evaluate applicants, and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your candidates have the very best experience possible and you have time to concentrate on what matters, your individuals. Learn more about us here.