12 Creative Recruitment Campaign Ideas To Inspire You

An excellent recruitment campaign idea can substantially enhance a brand’s beauty in the talent market. And fortunately is that it does not always require an insane budget plan!

Now is the time to inject some imagination and enjoyable into your recruitment campaigns and shock those dull, worn-out recruitment tactics that generally begin with publishing on task boards (boring).

When your talent team starts producing original, engaging campaign concepts that connect into and strengthen your overall recruitment method, you’ll rapidly find how to attract the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment projects are everything about establishing enjoyable and appealing ways to bring in good candidates to your brand name and make a bigger influence on candidates.

Examples consist of recruitment via a dating app, using a mysterious code to crack, hosting meet-ups, or employing the aid of an immersive virtual tour.

– You can establish creative concepts for your recruitment project by examining the concerns your talent group has now, investigating how other companies hook candidates, or conceptualizing new ideas with your team.

– Three examples of organizations believing outside the box include IKEA’s 3D-printed meatball project, Volvo’s S90 model automobile that interviews its own service technicians, and an actually enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t miss out on that one, so read on).

– After releasing your campaign, develop abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can select from our library of over 150 test design templates to enhance and automate your employing procedure.

What is an innovative recruitment campaign?

Recruiters or skill acquisition teams that utilize initial recruitment campaign ideas, such as video games, crack-the-code tests, AI recruitment bots, or video material, connect directly with the hearts and minds of their target audience.

How do you understand if your company is using imaginative ideas in your method?

Well, has the skill group been using the exact same recruitment marketing technique for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the exact same traditional strategies that everyone else uses, there’s no chance your brand will stick out in the crowd.

When companies communicate with prospects in a thoughtful, impactful method with their recruitment marketing, they’re most likely to attract the competent people they’re searching for. Now, here’s how your group can begin doing things in a different way.

How do companies consider imaginative recruitment campaigns?

It’s not too complex. Let’s stroll through the steps for producing successful, original recruitment marketing.

Step 1: Identify your team’s greatest blockers in acquiring leading talent.

Step 2: Next, brainstorm ideas or tactics to conquer those difficulties. Here are some suggestions:

– Get inspiration from other business currently thinking out of the box.
– Put yourself in the shoes of your target market and think about methods to communicate with them in a style and tone that will attract them, such as an animated video.
– Reach out to associates to collect ideas from a varied group.
– Consider what your business values extremely in its current workers.

Step 3: Bring all your concepts together and produce your recruitment campaign strategy, consisting of the channels you’ll utilize to release it, such as social media and your professions website.

Step 4: Review your campaign expense and ensure you have the budget you require, or change your plan appropriately (keeping in the great things your target market likes).

Step 5: Launch your project and hope your task advert and other campaign components get extensive national, worldwide, (or perhaps viral!) attention.

Do we require to contract out specialized elements of our recruitment campaigns?

Possibly. We know that not all business have the resources to pull off every element of a creative project in-house. In that case, you may require to contract out particular elements to an agency, such as:

– Designing social networks or other digital advertisements
– Creating a video (that doesn’t look like your nephew stole your smart phone).
– Creating a complex game or unpopular equation as a recruitment test

Ok, now for the fun stuff.

To assist you win on this new path, we have actually gathered some genuinely ingenious recruiting ideas listed below. Companies that created some initial or inventive attention grabbers to draw in excellent prospects.

12 imaginative and inspiring recruiting campaign examples

Let’s face it, numerous companies are in need of a recruitment process transformation. Especially if they wish to bring in young, competent candidates (and the business’s company brand name is as appealing to them as a 1970s film).

The following companies (the majority of which you’ve most likely become aware of) likewise required some fresh concepts for their recruitment marketing to jazz up their outdated image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate varieties of junior staff for white-collar offices.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, advertisements, referrals.
Their most initial project concept was definitely their US zombie recruitment video-a Strolling Dead-themed recruitment advertisement that ran during the program’s season ending. It might not have actually featured at any huge global advertising celebration, however it sure got people talking. And that’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for hazardous occupations like the army is ending up being more tough.
Recruitment strategy: Using pop-culture recommendations to attract a large range of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This campaign is unique since it uses the principles of excellent advertising or copywriting by attracting what is necessary to its particular target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently extremely undervalued and is also experiencing a quick increase in need post-pandemic.
Recruitment strategy: Using psychological and aspirational messaging to bring in people whose worths align with the company’s function.
Tactics: Ad campaign throughout TV, digital, print, radio, social, and referall.us direct-mail advertising.
Recruiting for a task that is generally very under-appreciated absolutely requires some extra innovative juice. Home Instead chose to use the services of a professional agency for this project to refresh their brand and hook exactly the best kind of people.

The agency developed very emotive recruiting videos for this niche market, which 100% struck the mark with their “can’t assist but care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession destination, and filling tech and digital jobs was a tough task.
Recruitment strategy: Using a major innovation pattern to sign up with the conversation and boost their awareness in the tech skill circles.
Tactics: A speculative recruitment project using 3D-printed meatballs.
Now, this is a truly initial project run by the Swedish furniture maker IKEA. To draw in skill that believes out of the box, they invited possible prospects for an interview over a meal of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor scarcities in hospitality post-Covid.
Recruitment technique: Targeting unemployed, underemployed, and ready-to-work candidates looking to begin their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social media, digital display screen ads, radio, and press coverage.
These guys are assisting to fill a significant pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this mind-blowing figure:

The industry has actually regained 6.9 million jobs given that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes potential beginners mindful of the large array of advantages offered with a profession in hospitality and uses reviews from current workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, indicated attempting to draw in 1,000 brand-new employees over 12 months.
Recruitment technique: somalibidders.com Doubledown on promoting the ‘work from anywhere’ policy to bring in tech talents who want to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s definitely another creative recruitment campaign that the software business, Atlassian, released recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment road journey.

Their unique idea lined up well with their work-from-home policy that they were also ‘driving home’. And ideally, their innovative thinking has assisted them meet their Australian and global intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and absence of gender diversity.
Recruitment method: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment process

This project hit at the heart of the ongoing problem of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) effort to assist minimize employing predispositions by refreshing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew shortages post-Covid
Recruitment method: Targeting a very particular skill segment – empty nesters and over-45’s.
Tactics: Advertising campaign

Now, this is another project that’s thinking out of the box. After stumbling upon a remarkable market insight that “around 78% of British moms and dads aged 45 and over wish to take on a new challenge once their kids fly the nest”, EasyJet crafted a recruitment project targeting this specific talent swimming pool.

Filling the crew lacks with prospects who are over 45, whose kids have lastly flown the nest, and who are now searching for a new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a prominent global motor show and developing the brand as an emerging hub for automobile software application engineering.
Tactics: Event PR

Now that’s turning your average recruitment project on its head for sure! The group included AI into the vehicle’s pedestrian speech innovation and vehicle connect system to check the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment technique: Using an ingenious, gamified method to engage passive prospects & using a totally free present.
Tactics: Skills test was marketed on social media platforms

Our sister company, Toggl Track, wished to employ an SEO manager and thought of an enjoyable project that ‘d be a win-win scenario for all. We created a skills test obstacle and advertised it throughout social networks, using a free t-shirt to applicants who attained high ratings.

Reaching passive prospects while spreading out the word about our brand to other skilled employees worldwide-it doesn’t improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment technique: Activating a new disruptive company brand to attract graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and school recruiting visual assets

Walmart’s huge skill acquisition project was produced by Nexus and assisted provide the brand a much-needed facelift (given that the retailer might not have been top of lots of prospects’ favorite employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign attempting to achieve?

Problem: Attracting young employees in the middle of a labor shortage.
Recruitment strategy: Taking advantage of a growing interest amongst youths in home restoration and crafting a compelling worth proposal to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that presents restoration fails recreated as works of art, out-of-home, web, and social media material

Intending to recruit some 5,000 people in a year amidst remarkable labor scarcities, Lowe’s Canada was dealing with the huge difficulty of attracting more youthful employees. Partnering with a creative firm, the brand created a recruitment project focusing on opportunities for growth and knowing within its network.

They have actually also found that 88% of Gen Z students wish to work for companies who provide them access to training and development chances.

Training is a concern for us, so we make sure to provide thorough training to everybody who joins our groups. Working in among our shops is a fantastic chance for people to get knowledge that will benefit them all their lives.

Inspired by this insight, the brand released a campaign and exhibit that constructs on the desire to discover by showing engaging examples of renovation failures that young people can prevent by working and finding out at one of the brand name’s stores. Each of the exhibitions had a QR code for applying directly for the different employment opportunities.

Considering your next initial recruitment project method?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those ingenious business to approach prospects.

Whatever the function, from grabbing up the very best engineers to roping on the planet’s biggest salesmen, your recruitment marketing efforts make certain to strike their hearts and minds if you utilize your creativity!

One simple method to include shimmer to your next recruitment campaign while making it fun and engaging for you and potential applicants is to start with skills tests. And, no, you don’t need to develop tests from scratch. Our test library is overflowing with role-specific concerns established by the specialists.

Say goodbye to inappropriate candidates and the hours wasted screening CVs. Create a complimentary Toggl Hire account today to see simply how easy, enjoyable, and reasonable hiring can be.

Juste loves examining through writing. A copywriter by trade, she invested the last 10 years in startups, informing stories and building marketing groups. She works at Toggl Hire and blogs about how services can hire truly terrific individuals.