About Ruth Mwangi



  • 2019 - Present
    Lesama Limited

    Digital Marketer

    • Developing and managing digital marketing campaigns • Overseeing social media strategy • Managing and maintaining the organization’s website and ecommerce site • Writing and optimizing content for the website and social networking accounts such as Facebook and Twitter • Tracking and analyzing website traffic flow and provide regular internal reports • Attaining key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion • Continually working on the Search Engine Optimization of the website • Creating content for online banner adverts • Writing copy for email marketing campaigns • Identifying new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments. • Working on printed material to supplement online products • Attend product launches and networking events and exhibitions.

  • 2018 - 2018
    Sirmirt Data Services

    Digital Account Manager

    ● An in-depth knowledge Search Engine Optimization including keyword optimization and a good understanding of search engine bidding strategies and implementation ● Good knowledge of display advertising, retargeting, Facebook Ads or YouTube advertising ● A passion for design, marketing, metrics and analysis ● An understanding of the psychology behind the customer decision making process ● Knowledge of design limitations around social media, Newsletter ads. ● Outstanding communication, brainstorming and collaboration skills with obsessive attention to detail ● A deep knowledge of keyword optimization and a good understanding of search engine bidding strategies and implementation ● Strong quantitative & analytical skills; able to use data to optimize day-to-day performance ● Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritize tasks. ● Excellent interpersonal, communication, leadership and negotiation skills ● Monitor, listen and respond to customer queries on social media platforms. ● Manage and update company’s website content.

  • 2017 - 2018
    Go Places Digital

    Content Creator

    • Social Media content creation • Management of Social Media platforms • Writing and editing articles for Go Places Magazine • Creating digital marketing plan • Client Data Collection • Maintenance of Client Accounts (Customer Service) • Daily/Weekly/Monthly digital Reports • Performing market research • Analysis of Data Collected. • Administrative Support